Birmingham City Council

Birmingham City Council commissioned an animation to communicate key COVID-19 guidelines to students across the city — a demographic that needed clear, direct messaging at a particularly critical time.

The challenge was to cut through the noise of the pandemic information overload and create something that would genuinely engage a young audience, making the rules around social activity feel relevant and easy to follow rather than heavy-handed or preachy.

Working within the Council's brand framework, the animation translated complex public health guidance into a visually engaging narrative that spoke directly to students — helping them understand what was expected and empowering them to stay safe.