NHS South, Central and West (SCW).
NHS South, Central and West (NHS SCW) provides support and transformation services to health and care systems, helping them achieve the best possible outcomes for people, communities and populations. They approached us to assist in kick starting their campaign that highlights the services they provided across the many areas of the NHS.
Case Study:
Approach:
Client:
NHS South, Central and West (SCW)
Role:
Creative Design & Motion Partner — Concept Development, Design, Animation, Storytelling
Objective / Challenge:
NHS South, Central and West (SCW) is one of the largest Commissioning Support Units in the UK, providing strategic, operational, and analytical expertise to Integrated Care Boards (ICBs), NHS Trusts, and wider health and care systems. This project aimed to communicate how SCW supports the NHS through innovation, collaboration, and data-driven insight — delivered through a series of narrative case studies and visual storytelling assets.
Each story covered a different area of SCW’s impact — from urgent care strategy to carbon reduction — and involved multiple stakeholders, datasets, and outcomes. The challenge was to create a cohesive narrative voice and visual identity that reflected both SCW’s technical expertise and its people-first approach. The content needed to be accessible for both internal NHS audiences and the public, balancing clarity, professionalism, and emotional engagement.
