Vitaflo-PKU Sphere

Vitaflo commissioned three bite-sized educational animations to inform patients and caregivers about PKU sphere — a specialist nutritional product for people living with PKU, available across 22 countries worldwide. The challenge was to make complex medical and nutritional information feel genuinely accessible, warm, and engaging for a wide audience, from young children with PKU to adults, across both web and social media formats. The visual approach needed to tell the voiceover's story in a compelling and patient-friendly way, reflecting Vitaflo's brand tone of authentic, positive, and empowering. Each animation was delivered in two formats — web and social media — ensuring the content could reach patients wherever they were. A project that demonstrates the power of motion and visual storytelling to make specialist medical information feel human, approachable, and genuinely useful to the people who need it most.